08450 947 958
Vir2 LTD

WHAT WE DO


We provide services, software and advice that allow third sector organisations to campaign through mobile phone technologies. The campaigns can be run to meet any charitable objective such as donor care, to gather supporter information, to educate or to fundraise.


Vir2 Ltd

have been providing mobile fundraising services to charities since 2005. Our first clients were Action Aid and The Brooke to whom we (still) provide text and call back services. We have provided advice and services to hundreds clients about many types of campaign including Bluetooth, SMS Marketing, Text Donation and Call Centre Services (like Text and Call Back).

Vir2 Ltd

are an ethical company, we only provide  services to third sector connected organisations and their suppliers (like call centres) which means our clients' customer data and reputations are safe with us.

We have evolved to meet the demands of our clients to do much more than just Text Donation, but our history is linked to the campaign because Vir2 began the campaign to remove VAT from text donation in 2006.


Vir2 lobbied Parliament through our local MP Mark Oaten and through direct mail to all the members of both houses. The first stage of the campaign resulted in a letter from Jane Kennedy MP as Treasury Secretary claiming that HMRC did not remove VAT from donations regardless of the method. We next lobbied the Mobile Networks through our membership of the Mobile Data Association. We were joined in 2008 by the Charities Aid Foundation, the Institute of Fundraising, NFP Synergy and a number of leading charities. The mobile networks announced an agreement with HMRC brokered by the Mobile Data Association in August 2009 for VAT free short codes.
In November 2009, O2 announced that they will pay at least 90% across all tariffs. The announcement became the first shot in the mobile network "generosity war" which has resulted in both O2 and Vodafone offering 100% payouts in July 2010 and even Virgin Mobile who have to pay T-Mobile for every donation offering 89% payouts to charity.

Vir2 CEO, Roger Craven was elected to the board of the Mobile Data Associaiton in June 2010 to take text donation and charitable giving through mobile phones on to the next step.

Vir2 Ltd, is a private limited company registered in England (number 0546 4025). We are registered with the Information Commissioner number Z9709740. We are members of the Mobile Data Association and 160 Characters.